Performance Marketing Essentials: Learn From Industry Expert

Gain practical skills and insights to optimize performance and achieve your business goals.

Next Batch

Starts from: April 13, 2024

Duration: 5 Hours

Days: Sat & Sun

Timings: 10:00 AM to 12:30 PM CST

Course Overview

Performance marketing is a comprehensive term that encompasses various online marketing strategies and activities designed to drive measurable and quantifiable results. Unlike traditional marketing, which often focuses on brand building and awareness, performance marketing centers around achieving specific, measurable objectives and maximizing return on investment (ROI).

In summary, performance marketing is a results-driven approach that leverages digital channels, metrics, and data analysis to achieve specific business objectives efficiently. Its focus on measurable outcomes and adaptability makes it a crucial component of modern marketing strategies.

Highlights of Performance Marketing Training

Live Interactive Sessions

Content Developed By Industry Experts

Hands-On Practical Exercises

On Demand Learning Sessions

Why Choose Us?

Here's an overview of key aspects of performance marketing:

Goal-Oriented Approach:

Performance marketing is highly goal-oriented. Campaigns are structured with specific objectives such as lead generation, sales, website visits, or other measurable actions. Clear and quantifiable key performance indicators (KPIs) are established to evaluate the success of a campaign.
Measurable Metrics:

Emphasis is placed on metrics that can be easily tracked and analyzed. Common metrics include conversion rates, click-through rates (CTR), cost per acquisition (CPA), return on ad spend (ROAS), and more. Advanced analytics tools and technologies are often employed to gather and interpret data for informed decision-making.
Digital Channels:

Performance marketing heavily relies on digital channels such as search engines, social media, email marketing, display advertising, and affiliate marketing. Each channel allows for precise targeting, enabling marketers to reach specific audiences based on demographics, behaviors, interests, and other criteria.

Pay-Per-Click (PPC) Advertising:

PPC is a fundamental element of performance marketing. Advertisers pay a fee each time their ad is clicked, ensuring that costs are directly tied to user engagement. Platforms like Google Ads and Facebook Ads provide robust PPC advertising opportunities.
Search Engine Optimization (SEO):

SEO is crucial for improving organic visibility on search engines. Optimizing websites for relevant keywords enhances their chances of ranking higher in search results, driving organic traffic.
Affiliate Marketing:

Involves partnering with affiliates who promote products or services in exchange for a commission for each sale or lead generated through their efforts.
Email Marketing:

Utilized to nurture leads, retain customers, and drive conversions. Performance metrics include open rates, click-through rates, and conversion rates.

A/B Testing:

Marketers frequently conduct A/B testing to optimize various elements of campaigns, such as ad copy, creative, and landing pages, to identify the most effective variations.
Retargeting

Involves displaying ads to users who have previously interacted with a brand's website, encouraging them to return and complete desired actions.
Data-Driven Decision Making:

Performance marketing relies on data analysis to inform strategic decisions. Real-time data allows marketers to adjust campaigns, budgets, and targeting strategies based on performance.

By implementing a comprehensive SEO strategy, businesses can enhance their online presence, attract targeted traffic, and ultimately improve their digital success.

Course Content

Performance Marketing

A) What is Performance Marketing B) Steps for Successful Performance Marketing

Know your TG
Marketing Measurement
Build your Value preposition
Build your Performance Marketing stack
Build your high Landing PageSteal from competitors
Is your Funnel Leaking
Key to Scale: Simple account structure
Explore Acquisition Channels
Create High converting Ads
Scale and Optimize like a pro
Improve your Conversion rate
Know your Metrics

C) Tarique’s Framework D) Best AI Tools

Our Digital Marketing Trainer Profile

Tarique Anjum

Tarique Anjum, a Digital Marketing Head with more than 7 years of devoted experience in the Indian and UK markets. My mission is to improve organizational efficiency through building strong relationships with stakeholders. Performance marketing, SEO, YouTube, email, WhatsApp, and social media marketing are just a few of the many areas in which my broad skill set is applicable. Other areas include client management, operations, growth, and data analysis. I am a multitasking pro who thrives in hectic, process-driven work environments. I bring a lot of knowledge to close gaps between companies and stakeholders by implementing practical business solutions.

Tarique Anjum is an expert at creating and implementing all-encompassing marketing strategies that boost companies’ online presence. I am skilled in Search Engine Marketing, specifically Google advertisements, and Social Media Marketing, which includes Facebook, LinkedIn, and Instagram ads.

Tarique Anjum is a skilled and engaging course author because of his vast expertise. His years of practical experience in the constantly changing field of digital marketing have given him a wealth of insightful knowledge that can be applied by students, making him an invaluable mentor on their educational path.

Course Prices

Online Training

~~$499~~ $149 Limited time offer

Comprehensive Customized Curriculum
Hands-On Labs and Projects
Industry-Expert Instructors
Access to Training Material
100% Money Back Guaranteed
Best Price Guaranteed in the Training Industry

Sat
13

Bootcamp

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Corporate Training

Customized to your team's needs

Comprehensive Customized Curriculum
Hands-On Labs and Projects
Industry-Expert Instructors
Access to Training Material
100% Money Back Guaranteed
Best Price Guaranteed in the Training Industry

+1 469-970-5800

With The Performance Marketing Online Training Offered By Liimrasoft You Will Reach Greater Heights

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Frequently Asked Questions

1What if I miss an Online Session?

We ensure that you never miss a class. In case you do, you have two options:

-Access the recorded sessions provided to you regularly.

-Attend the live session of the same topic in another batch.

2What if I have any Questions after completion of my course?

There's no need for concern. Upon joining any course with us, you'll receive ongoing support from our dedicated team, which is available round-the-clock to assist you.

3What is meant by Online Training?

Instructor led online interactive sessions

4Will I get any discount on the course?

Our course fee is already discounted price

5Do I have access to the course material after completing my training?

Upon enrolling with us, you will receive access to the course materials.

6What are the modes of training ?

Online instructor led & Bootcamp

7Will get a chance to switch from self-paced videos to live sessions?

Yes, you are eligible for this option. To participate, simply make the additional payment and join the live sessions.

8Our Refund policy?

No refund once attended

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