Expert-Led Google Ads Online Training Course for Marketers

Gain practical knowledge and hands-on experience to maximize your advertising ROI and achieve your marketing goals.

Next Batch

Starts from: April 13, 2024

Duration: 5 Hours

Days: Sat & Sun

Timings: 10:00 AM to 12:30 PM CST

Course Overview

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create and display ads on Google’s search engine results pages (SERPs) and across its vast network of partner websites. Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords and pay for each click on their ads

Highlights of Google Ads Training

Live Interactive Sessions

Content Developed By Industry Experts

Hands-On Practical Exercises

On Demand Learning Sessions

Why Choose Us?

Here's an overview of key components and features of Google Ads:

Campaigns

Advertisers organize their ads into campaigns, each focused on a specific goal, product, or service. Campaigns are further divided into ad groups, allowing for more targeted ad delivery.
Ad Groups:

Ad groups contain a set of related keywords and advertisements. They help advertisers structure their campaigns and ensure that ads are relevant to specific search queries.
Keywords

Advertisers choose keywords relevant to their products or services. Bids are set for each keyword, representing the maximum amount an advertiser is willing to pay for a click.
Ads

Text, image, or video ads are created within ad groups. Ad content should be compelling and relevant to the chosen keywords.

Ad Extensions

Additional information, such as links, phone numbers, or location details, can be added to ads through extensions. Ad extensions enhance the visibility and relevance of ads.
Quality Score:

Google assigns a Quality Score to each keyword based on its relevance to the ad and the landing page. Quality Score influences ad placement and cost per click.
Bidding

Advertisers bid on keywords in an auction-style system. Bids, along with Quality Score, determine ad rank and placement on SERPs.
Budgeting

Advertisers set daily or monthly budgets to control their ad spend. Budgets can be adjusted based on campaign performance.

Targeting

Advertisers can target specific geographic locations, demographics, devices, and more. Targeting options help tailor ads to a specific audience.
Conversion Tracking:

Advertisers can track the performance of their ads by setting up conversion tracking. This helps measure the effectiveness of campaigns and optimize for better results.
Google Display Network (GDN):

Ads can be displayed on websites within Google's Display Network, reaching a broader audience beyond search results.
Remarketing

Advertisers can target users who have previously interacted with their website or ads, increasing the likelihood of conversion.

Google Ads provides a powerful platform for businesses to reach their target audience, increase brand visibility, and drive conversions through a variety of ad formats and targeting options. Advertisers can monitor and adjust their campaigns in real-time to optimize performance and achieve their marketing objectives.

Course Content

Google Ads

Introduction to google ads
Model of PPC
Google Ads Auction
Quality score in Google ads
Keyword planner in google ads
Types of google ads
KPI's of Google Ads
Live Campaign Execution
Google Ads Strategy Discussion

Our Digital Marketing Trainer Profile

Tarique Anjum

Tarique Anjum, a Digital Marketing Head with more than 7 years of devoted experience in the Indian and UK markets. My mission is to improve organizational efficiency through building strong relationships with stakeholders. Performance marketing, SEO, YouTube, email, WhatsApp, and social media marketing are just a few of the many areas in which my broad skill set is applicable. Other areas include client management, operations, growth, and data analysis. I am a multitasking pro who thrives in hectic, process-driven work environments. I bring a lot of knowledge to close gaps between companies and stakeholders by implementing practical business solutions.

Tarique Anjum is an expert at creating and implementing all-encompassing marketing strategies that boost companies’ online presence. I am skilled in Search Engine Marketing, specifically Google advertisements, and Social Media Marketing, which includes Facebook, LinkedIn, and Instagram ads.

Tarique Anjum is a skilled and engaging course author because of his vast expertise. His years of practical experience in the constantly changing field of digital marketing have given him a wealth of insightful knowledge that can be applied by students, making him an invaluable mentor on their educational path.

Course Prices

Online Training

~~$399~~ $99 Limited time offer

Comprehensive Customized Curriculum
Hands-On Labs and Projects
Industry-Expert Instructors
Access to Training Material
100% Money Back Guaranteed
Best Price Guaranteed in the Training Industry

Sat
13

Bootcamp

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Corporate Training

Customized to your team's needs

Comprehensive Customized Curriculum
Hands-On Labs and Projects
Industry-Expert Instructors
Access to Training Material
100% Money Back Guaranteed
Best Price Guaranteed in the Training Industry

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With the Google Ads Online Training Offered By Liimrasoft You Will Reach Greater Heights

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Frequently Asked Questions

1What if I miss an Online Session?

We ensure that you never miss a class. In case you do, you have two options:

-Access the recorded sessions provided to you regularly.

-Attend the live session of the same topic in another batch.

2What if I have any Questions after completion of my course?

There's no need for concern. Upon joining any course with us, you'll receive ongoing support from our dedicated team, which is available round-the-clock to assist you.

3What is meant by Online Training?

Instructor led online interactive sessions

4Will I get any discount on the course?

Our course fee is already discounted price

5Do I have access to the course material after completing my training?

Upon enrolling with us, you will receive access to the course materials.

6What are the modes of training ?

Online instructor led & Bootcamp

7Will get a chance to switch from self-paced videos to live sessions?

Yes, you are eligible for this option. To participate, simply make the additional payment and join the live sessions.

8Our Refund policy?

No refund once attended

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