With The Digital Marketing Online Training Offered By Liimrasoft You Will Reach Greater Heights
Digital Marketing Mastery
A structured effective hands on training
Next Batch
Starts from: April 13, 2024
Duration: 60 Hours
Days: Sat & Sun
Timings: 10:00 AM to 12:30 PM CST
Course Overview
An extensive curriculum crafted to furnish participants with the expertise and insights essential for success in the dynamic realm of digital marketing. Our Digital Marketing Mastery Training is intricately designed to empower individuals with the competencies required to launch their own agency and advance their careers. Enhance your proficiency in digital marketing and open doors to fresh opportunities in the continually expanding digital landscape.
Highlights of Digital Marketing Online Training
Live Interactive Sessions
Content Developed By Industry Experts
Hands-On Practical Exercises
60 Hrs Instructor Led Training Sessions
Endless Opportunities
On Demand Learning Sessions
2 Mockup Interviews By Industry Experts
Comprehensive Job Support
Resume Preparation By Industry Experts
Why Choose Us?
Who Should Attend This Training?
- Individuals who want to start your own marketing agency
- Business Owners/Entrepreneurs
- Sales Professionals
- Students/Graduates
- Career Changers
- Freelancers/Consultants
What You Will Learn?
- Digital Marketing Strategy
- Website Design & Graphic Design
- Search Engine Optimization (SEO)
- Google Ads
- Social Media Marketing
- Email Marketing
- Video Marketing-YouTube
- Data Analytics and Reporting
What You Will Get From That?
- Confident Enough to Attend the Interviews and take up the Projects
- Able to venture into freelancing work
- Look for endless remote work opportunities
- Able to start your own marketing agency
- Able to draw success in your own business
Course Content
Module 1: Introduction to Digital Marketing
Digital marketing is a dynamic and versatile field that encompasses a broad range of online strategies and channels to promote products, services, or brands. In today's digital age, businesses leverage digital marketing to connect with their target audience, enhance brand visibility, and drive measurable results.
- What is Digital Marketing?
- Why Digital Marketing?
- Comparison of DM and TM
- Benefits/Advantages of DM
- Digital marketing Types
- Digital Marketing Course Objectives
- Customer Journey and Funnelling
- Scope in digital marketing
- Career in digital marketing
Module 2: Product Analysis and Competitor Analysis
Product analysis is a comprehensive examination of a particular product to assess its features, functionality, quality, and overall market performance. This process involves a detailed investigation into various aspects of the product, aiming to understand its strengths, weaknesses, opportunities, and threats. The primary goal of product analysis is to gain valuable insights that can inform strategic decisions related to product development, marketing, and positioning in the marketplace.
- Features and Specifications
- Quality and Durability
- User Experience
- Market Fit
- Price and Value Proposition
- Competitor Identification
- Market Share
- Product Offerings
- Marketing and Branding
- Strengths and Weaknesses
- SWOT Analysis
Module 3: Website and Content Creation:(WIX)
Wix is a popular website-building platform that allows users to create websites without the need for advanced technical skills. It offers a user-friendly drag-and-drop interface, making it accessible to individuals and small businesses looking to establish an online presence. Here's an overview of the key features and characteristics of Wix:
- Drag and Drop Website Builder
- Templates
- Customization Options
- APP Market
- E-commerce Capabilities
- Mobile Optimization
- SEO Tools
- Hosting and Domain Servers
- Marketing
- Blogging
Module 4: Search Engine Optimization
Search Engine Optimization (SEO) is a dynamic and indispensable digital marketing strategy that aims to enhance a website's visibility on search engine results pages (SERPs). In the fast-paced and competitive online landscape, SEO plays a crucial role in driving organic traffic to websites by optimizing various elements to align with search engine algorithms.
Google uses a complex and dynamic algorithm to determine the ranking of web pages in its search results. The algorithm, commonly referred to as the Google Algorithm, is designed to provide users with the most relevant and high-quality information in response to their search queries.
The Google Algorithm takes into account numerous factors when evaluating the relevance and credibility of a webpage.
- Panda
- Penguin
- Hummingbird
- Mobile
- Rank Brain
- Bert
- What is Search Engine Optimization
- Why SEO is Important
- How Google Search Engine Works?
- Key Components of SEO
- Types of SEO
- Technical SEO
- On Page SEO
- Off Page SEO
Technical SEO:
Technical Search Engine Optimization (SEO) is a critical facet of digital marketing that focuses on optimizing a website's infrastructure and elements to enhance its visibility and performance in search engine results. Unlike traditional SEO, which primarily emphasizes content and keywords, technical SEO delves into the behind-the-scenes aspects of a website, ensuring that it is efficiently crawled, indexed, and ranked by search engines.
At its core, technical SEO involves addressing the technical aspects that impact a website's search engine performance. This includes optimizing website speed, improving mobile responsiveness, fixing crawl errors, enhancing website security, and implementing structured data markup. These technical optimizations contribute to a better user experience, which is a key factor in search engine algorithms.
- What is Technical SEO
- Why Technical SEO is Important?
- Key Components of Technical SEO
- Why Technical SEO is Important?
- Key Components of Technical SEO
- Ssl certifications
- Improve your page speed
- Check your website Mobile friendly
- Implement structured data
- Find and fix duplicate content
- Find and fix broken pages
- Optimize for core web vitals
- Benefits of Technical SEO
On Page SEO:
On-page SEO is a critical component of any successful digital marketing strategy. It refers to the optimization techniques applied directly to the content and structure of a website to enhance its visibility and relevance to search engines. The primary goal of on-page SEO is to make a website more attractive and valuable to both search engines and users, ultimately improving its search engine rankings.
- What is On page SEO
- Why is on page SEO important?
- On page seo checklist?
- Include your keyword in URL
- Use Short URLs
- Front-Load Your Keyword In Your Title Tag
- Embed Title Tag Modifiers
- Use Your Keyword Once In The First 150 Words
- Use Your Keyword in H1, H2 or H3 Tags
- Optimize Images
- Use Synonyms and LSI Keywords
- Use External Links
- Use Internal Links
- Benefits of ON page SEO
Off-Page SEO?
Off-Page Search Engine Optimization (SEO) is a crucial aspect of digital marketing that focuses on optimizing a website's visibility and authority beyond its own domain. Unlike On-Page SEO, which involves optimizing elements within a website, Off-Page SEO involves strategies implemented outside the website to enhance its reputation and credibility in the eyes of search engines.
The primary goal of Off-Page SEO is to improve a website's position in search engine results pages (SERPs) by establishing a strong online presence, increasing the quantity and quality of backlinks, and building a positive reputation in the online community.
- What is Off page SEO
- Why Off Page SEO is Important?
- Off Page SEO checklist
- Audit Your Backlink Profile
- Analyze Your Competitors' Link Profiles
- Build High-Quality Links
- Optimize for Local SEO
- Earn Brand Mentions
- Share Content on Social Media
- Collaborate with Influencers
- Be Active in Forums
- Tracking Off-Page SEO Sources
- Benefits of Off-page SEO
White Hat and Black Hat SEO
SEO Strategy
SEO Checklists : Tips to Optimize your Website
Module 5: Google Ads
Google Ads is a dynamic and versatile advertising platform that plays a crucial role in helping businesses connect with their target audience, drive website traffic, and achieve their marketing objectives in the ever-evolving digital landscape.
- Introduction to google ads
- Model of PPC
- Google Ads Auction
- Quality score in Google ads
- Keyword planner in google ads
- Types of google ads .
Module 6: Social Media Marketing
Social Media Marketing (SMM) is a dynamic and influential digital marketing strategy that leverages the power of various social media platforms to connect with a target audience, build brand awareness, and drive business growth. In an era dominated by online interactions, SMM has emerged as an indispensable tool for businesses and individuals seeking to establish a strong online presence and engage with their audience in a meaningful way.
- Introduction to Social Media Marketing
- Understanding Different Social Media Platforms, Facebook, Instagram, LinkedIn, Twitter, Quora, Snapchat, and Pinterest etc.
- Developing a Social Media Strategy
- Explore Advertising for all Social Media Platform
- Content Calendar and Content Planning
Module 7: Email Marketing
Email marketing is a powerful digital marketing strategy that involves sending emails to a targeted audience with the aim of promoting products, services, or building relationships. It is a direct and cost-effective method of communication that allows businesses to connect with their customers, nurture leads, and drive engagement.
- Introduction to Email Marketing
- Benefits of Email Marketing
- Building an Email List
- Crafting Effective Email Campaigns
- Personalization and Segmentation
- Email Automation
- Analyzing and Optimizing Email Performance
- Email Marketing Strategies
- Key Performance Indicators (KPIs)?
Module 8: Video Marketing- YouTube
In the dynamic landscape of digital marketing, YouTube has emerged as a powerhouse, offering unparalleled opportunities for businesses and content creators alike. Welcome to our comprehensive guide on YouTube Marketing, where we unravel the strategies and tactics to elevate your online presence and captivate your audience.
🚀 Why YouTube?
YouTube is not just a video-sharing platform; it's a global community where billions of users engage with diverse content daily. Whether you're a brand, entrepreneur, or content creator, harnessing the potential of YouTube can skyrocket your visibility, foster brand loyalty, and drive conversions.
- Introduction of YouTube marketing
- Channel Creation and Basic Hygiene of YouTube Channel
- Set up OBS for live streaming-Ritual creation and Uploads
- YouTube Tools to be used
- YouTube Algorithm and Monetization Detail
- YouTube funnel and KPI’s
- YouTube SEO
- YouTube Analytics
- YouTube Ads
- YouTube growth Strategy and case studies
- Content Planning and Content Calendar
Module 9: Digital Marketing Tools
1) Google search console
- Performance Reports
- Index Coverage
- URL inspection
- Sitemaps
- Mobile Usability
- Links
2) Google Tag Manager
- Introduction of Google Tag Manager
- Advantages of GTM
- Install GTM in Websites
- GTM structures
- GTM Triggers and Variables
3) Google Analytics 4
- Introduction of Google Analytics
- Difference Between GSC and Google Analytics
- Audience Reports
- Behaviour Reports
- Acquisition Reports
4) Chatgpt
- Introduction of Chatgpt
- Effective way of using chatgpt for Digital Marketing
5) Influencer Marketing
- Overview of Influencer Marketing
- Identifying and Categorizing Influencers
- Niche vs General Influencers
- Budget and Resource Allocation
- Tracking KPI’s
- Measuring ROI and Analytics
6) Affiliate Marketing
- What is Affiliate Marketing
- Types of Affiliate Marketing
- Making Money using Affiliate Marketing
- Popular Affiliate Networks
- Commission Models
- a) Pay-Per-Sale (PPS)
- b) Pay-Per-Lead (PPL)
- c) Pay-Per-Click (PPC)
7) Canva-Graphics Design
- Overview of Canva’s Interface and Tools
- Creating an account and setting of profiles
- Understanding design elements: Color, Typography, and Imagery
- Introduction to Design principles
- Effective text placements and Hirearchy
- Layout designs for different formats (Social media, Presentations, Posters)
Module 10 : Performance Marketing
Performance Marketing
- What is Performance Marketing
- Steps for Successful Performance Marketing
- Know your TG
- Marketing Measurement
- Build your Value preposition
- Build your Performance Marketing stack
- Build your high Landing Page
- Steal from competitors
- Is your Funnel Leaking
- Key to Scale: Simple account structure
- Explore Acquisition Channels
- Create High converting Ads
- Scale and Optimize like a pro
- Improve your Conversion rate
- Know your Metrics
- Tarique’s Performance Marketing Framework
- Best AI Tools
Module 11 : Growth Marketing
Growth Marketing
- Understanding the concept of growth marketing
- Evolution of growth marketing
- Role of growth marketing in business growth
- AAARRR Framework
- Growth Marketing Channels
- Social media marketing
- Email marketing
- Search engine optimization (SEO)
- Content marketing
- Influencer marketing
- Key performance indicators (KPIs) in growth marketing
- A/B testing and experimentation
- Customer Journey Mapping
- Growth Hacking Techniques
- Leveraging viral loops for exponential growth
- Creating compelling offers and incentives
- Harnessing the power of user-generated content
- Conversion Rate Optimization (CRO)
- Principles of CRO
- Techniques to optimize landing pages and conversion funnels
- Split testing and optimization strategies
- Growth Marketing Tools and Technologies
- Overview of popular growth marketing tools
- Automation and marketing technology stacks
- Case studies on successful implementation
- Scaling Growth Marketing Efforts
- Strategies for scaling growth marketing campaigns
- Building sustainable growth loops
- Managing resources and budgets effectively
- Project Presentations and Wrap-up
- Students present their growth marketing projects
- Reflection on key learnings and insights
- Future trends in growth marketing
Assessment:
- Participation in class discussions and activities
- Completion of individual and group assignments
- Performance in real-world growth marketing projects
- Final project presentation and report
Our Digital Marketing Trainer Profile
Tarique Anjum
Tarique Anjum, a Digital Marketing Head with more than 7 years of devoted experience in the Indian and UK markets. My mission is to improve organizational efficiency through building strong relationships with stakeholders. Performance marketing, SEO, YouTube, email, WhatsApp, and social media marketing are just a few of the many areas in which my broad skill set is applicable. Other areas include client management, operations, growth, and data analysis. I am a multitasking pro who thrives in hectic, process-driven work environments. I bring a lot of knowledge to close gaps between companies and stakeholders by implementing practical business solutions.
Tarique Anjum is an expert at creating and implementing all-encompassing marketing strategies that boost companies’ online presence. I am skilled in Search Engine Marketing, specifically Google advertisements, and Social Media Marketing, which includes Facebook, LinkedIn, and Instagram ads.
Tarique Anjum is a skilled and engaging course author because of his vast expertise. His years of practical experience in the constantly changing field of digital marketing have given him a wealth of insightful knowledge that can be applied by students, making him an invaluable mentor on their educational path.
Course Prices
Online Training
- Comprehensive Customized Curriculum
- Hands-On Labs and Projects
- Industry-Expert Instructors
- Access to Training Material
- 100% Money Back Guaranteed
- Certification Guidance
Bootcamp
- Coming Soon
Corporate Training
Customized to your team's needs
- Comprehensive Customized Curriculum
- Industry-Expert Instructors
- Apply learned concepts to real-world scenarios.
- Guide to Creating Effective DM Strategies.
- Certification Guidance
- Advanced Digital Marketing Tools and Tatics
Frequently Asked Questions
1What if I miss an Online Session?
We ensure that you never miss a class. In case you do, you have two options:
-Access the recorded sessions provided to you regularly.
-Attend the live session of the same topic in another batch.
2What if I have any Questions after completion of my course?
There's no need for concern. Upon joining any course with us, you'll receive ongoing support from our dedicated team, which is available round-the-clock to assist you.
3What is meant by Online Training?
Instructor led online interactive sessions
4Will I get any discount on the course?
Our course fee is already discounted price
5Do I have access to the course material after completing my training?
Upon enrolling with us, you will receive access to the course materials.
6What are the modes of training ?
Online instructor led & Bootcamp
7Will get a chance to switch from self-paced videos to live sessions?
Yes, you are eligible for this option. To participate, simply make the additional payment and join the live sessions.
8Our Refund policy?
No refund once attended